Target Audience:
This piece is aimed at people already in attendance of the event. This brochure is not to attract people to attend the event, but more to help them identify the teams involved, show them maps of Pittsburg, the campus, and the track, as well as some extra interesting information.
I sketched up some thumbs and roughs of entirely different pieces, shown below:
I decided on the thumbnail number 3. It is 11.625" by 11". Here is a dummy of the layout, the dark lines indicate fold marks:
Outside and Inside Flaps
Inside
This is a the final piece before the folds:
Outside and Inside Flaps
Inside
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